Let’s face it. Most people are not interested in your products and services. If you’re broadcasting what you have to offer to everybody you’re going to be sadly disappointed with your results.
Picking a niche is the first decision you should make as a business owner. It’s impossible to be everything for everybody and if you don’t believe it take a look at most of the politicians.
Picking a niche is absolutely critical for your success. It could be the difference between making millions of dollars versus failure. As a result, you have to match your message to your market. You have to figure out a way to target your audience. You have to speak the language of your ideal customer or client in a way to grab there attention.
Picking your niche is something that requires some strategic thinking along with crafting a message to attract your ideal customer or client. If done correctly, you can expect to see massive results. If you want more information in this area of expertise I highly recommend you read Reinventing the Entrepreneur: Turning Your Dream Business into a Reality by MaryEllen Tribby.
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