Are you frustrated with the way your friends, family, and associates behave around certain people? Do people tend to act one way with you and totally different around others? If so, you’re not alone because generally speaking most people are focused on and fixated with fitting in, and they’re losing who they REALLY are in the process.
Over the weekend, one of my friends told me she was going to a house party in the Atlanta area. Apparently, she didn’t know anyone else who was going to be there except for the homeowner. Plus, she claims the homeowner and her aren’t really friends and she doesn’t REALLY want to go.
A logical thinking person would say, “If you don’t want to go to the party just stay home.”
Right?
Wrong!
A day before the party she begin making calls to see who exactly was going to be there and how many people. Afterwards, she went shopping to buy gifts and before you know it, it was time to attend the party.
Why am I telling you this?
Because most people have the herd mentality.
Most people are ALWAYS looking around to see what everyone else is going to do before making a decision. The overwhelming majority of people you will encounter in life have a herd mentality, don’t think for themselves and tend to only do and say things in order to conform and be accepted by society.
Following the herd will severely limit your potential, and you need to march to the beat of your own drum in order to create the life and lifestyle of your dreams. So, the next time you game plan for your next marketing campaign keep this concept in mind. You can definitely apply this concept to boost your marketing efforts.
How?
By using testimonials in your marketing in the various formats such as videos, texts, audio, etc. Remember this, most people are ALWAYS looking to be included and being apart of something bigger than life.
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