Let’s face it, most meetup groups are a waste of time.
Yesterday I attending a group in my local area. I must admit most of these meetups turned into a prospecting ring. Which is not the best strategy for attracting clients in any business.
I have met some very interesting people in some of these circles. So I kept my fingers crossed because this new meetup might be better or worst than the last. The first person I met was Katt and she seem to be a nice woman. Katt was the host of the group and revealed her intentions upfront and how the group came about.
We both agreed we weren’t anti-social, just two practical thinking people trying to connect with more like minds. About 15 people showed up and it was a good vibe amongst the group.
After Katt was done talking and introducing herself to the entire group she asked the question we, especially us marketers, love to hate. ‘So, what do you do?’ It’s always easier to answer this question if your job title is your job, even if the title doesn’t convey your contribution to your community and the world.
As marketers, many of us have the added problem of almost feeling ashamed of the answer. When I told everybody I worked ‘in marketing’ the vibe shifted. ‘Oh, that’s all just smoke and mirrors,’ Katt said.
The irony, of course, is we’re all ‘in marketing’. Katt is too. Marketing isn’t only about selling. Marketing is about helping. It’s about having the courage to show up with vulnerability. It’s about telling stories that change people. It’s about helping them to make decisions they won’t later regret. Marketing done right is an act of generosity.
It’s work that matters for people who care. But that’s not the marketing most people experience and not the kind of marketing many people practice. It’s up to us to do better. To do marketing we’re proud of. Because we can.
If you’re on a quest to do work that matters for people who care and if you want to be a proud marketer, then Seth Godin’s new book This Is Marketing is for you.
It’s impossible to quantify the impact Seth’s work has had on millions of people around the world. People like you and me. I wish I’d had a copy to Seth’s new book to give to Katt on yesterday. I know it would have helped her and others. Taking them where they are to where they wanted to go. I know it will help you too.
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