The #1 Secret to Lead Generation that Works
I laugh when I see bright shiny, fresh faced, marketers talking about the newest, latest, coolest channel of media they use or the newest whiz-bang marketing method…
Facebook is the BEST thing smoking ever, Adwords was the best thing since sliced
bread, and who could forget about YouTube and Podcasting!
FACT: Here’s the truth, all of these different methods of reaching people are simply different channels of media. No different than magazine, direct mail, radio and TV. And here’s another truth, none of the media mean a damn thing without the ability to craft a message that your prospect wants to see or hear and will respond too.
You can have the best, most powerful media in the world, however if you use it to deliver a shitty message, you get shitty results. For example, if you place an ad for organic carrots on Google, but use keywords associated with car parts, you’ll never sell a carrot. (you might sell one by accident, but it would just be by accident!)
OK, so let’s assume you get the keyword right, but when someone gets to your website you have the most tired, lame, uninspiring copy anyone has ever put on a web-page…you still ain’t gonna sell any carrots!
It doesn’t matter how awesome your media is. The bottom line is, no matter what media you’re using, you’re going to fail miserably if you try to use a crappy message to speak to your prospects.
So focus on crafting a message that your market will respond to, then finding media to use to get that message to your prospect will be nice and smooth like a baby.
Mmmm…I love my baby!
If you have the right message to market match, you’ll double or even triple your chances to WIN! And the best part is, you’ll be light years ahead of your competition. For more information on how to achieve this go to HERE.
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