Smart Lead Generation Make Sales
How do you attract your ideal clients? Better yet, how do you convert leads from prospects to raving fans? There is an art and science to converting leads into sales. Here’s how I have had the most success for clients and myself.
Email follow-up sequence with a call-to-action.
Email still works! Following up with prospects with one little simple email isn’t enough. It requires you to answer objections providing content to further nurture the relationship before making the sale.
Follow-up with training events. If you had a training event and your prospects didn’t show or converted into sales, that does not mean it is time to give up. You have to follow-up with your prospects with the live presentation replay. You have to give your audience different ways to learn.
Direct mail campaign
. If your prospects enter your marketing funnel on the web, it doesn’t mean the conversation ends there. Test your message offline to gauge whether or not that increases your conversion rate.
Yes, the telephone still works! And this happens to be the best and least way used to follow-up. I know there’s a gang of digital cowboys who believe in the digital way of communicating only. Sure, there is a time investment involved, however its be proven to be the most effective way to follow-up.
Through Facebook’s Ad platform, you can target your email list by creating a Facebook Custom Audience. Leverage this by uploading your email list and creating messaging specifically for those you targeted with your sales messages, yet did not convert, with a follow-up offer or piece of content.
So, there you have it. Just a few ways to help you convert prospects into sales. Feel free to share this message with your social media networks and I’m interested to hear your perspective below.
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