I must admit to be somewhat of a nerd. Do you know of anyone who has read over 500 books in the past 10 years? Do you know a lot of people who can disassemble computers and assemble them back together? You may not be a nerd, however please keep reading.
The reason why I started reading books like crazy 10 years ago is because I wanted answers to some major problems in my life. So far I’ve found solutions to every last problem except for one and that’s a story for another day.
Here’s the deal, the words we use interacting with people everyday matters. Every word counts. Entertainers, attorneys and the mainstream media understand this down to a science. These people know (including myself) the word choices can make or break how people response to you. The right words can make you cry and make you buy. The right words can also get you out of trouble in a court of law.
I was reminded of the power of words while reading Denny Hatch’s new book Write Everything Right!: Let the world’s highest-paid writers show you the secrets of making readers love your: e-mails, letters, memos, blog, … website and yes, especially your résumé!. For example, on a webpage I was working on a few days ago I changed the word free to complimentary and generated more leads. Also instead of using the word get change it to win. Most people think of get as a reward and win as a prize.
I was passing by some houses today while driving with real estate signs in the front yard. The real estate signs usually say something like “House for Sale” instead it said “Site for Sale.” Do you see the difference House for Site? One word grabbed my attention while driving and had me looking at the property completely different. I was curious about the property, however I’m not interested in purchasing any property.
I think you get the idea. I remembered the sign by one word. Every word you choose regardless if it’s in print or verbally it impacts clients, readers, and even your family’s perception which ultimately leads to their actions. Everyone who writers Twitter posts, writes subject lines, and call-to-action buttons with space limitations understand this concept.
In Denny Hatch’s new book Write Everything Right!: Let the world’s highest-paid writers show you the secrets of making readers love your: e-mails, letters, memos, blog, … website and yes, especially your résumé! he dedicated an entire chapter to the usage of words. This chapter alone is worth the price of the book. It provides solid advice on making better word choices. Denny said, “if you use a word your reader does not know, you have interrupted the flow of writing. As a result, you make the reader feel like a chump or uneducated.”
I’m curious to know how you feel about word usage. How can it enhance your life and business? Let me know on Twitter @Lopaze or send me an email Lopaze@LopazeLasane.com
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