You have a story to tell, but now you’re having second thoughts, will anybody listen? Am I even qualified to share my stories or experiences? Yes, you are certainly qualified to share your stories and experiences with a targeted audience. Plus, I have a confess to make….
I learned this from Dan Kennedy and you can implement these strategies as I did today. Let’s dive into how to get people to listen to your story and experiences. First, you have to do some research and figure out who’s your target audience to tell your story.
Yep, that’s right. Very little of your experience as a great speaker or storyteller has to do with you. It’s all about your audience!
Think of the things you have learned, been through, or overcame, think about who needs to hear your message the most. Then, shape your content to fit their needs.
Is it women? Men? Entrepreneurs? Married couples? Life coaches? Programmers? Authors? Web designers? Editors? Interior designers? Gardeners? I think you understand where I’m coming from. Get as specific as possible. The more clear you are on who needs to hear what you have to say, the better your speech, talk, or presentation will be.
Once you’ve determined who your message is for, now it’s time to get your ideas organized. You don’t have to tell your entire life story from the day you were born! Start by outlining key experiences or a certain time in your life that was difficult which helped shape who you are today. Once you’re done, congratulations you’re in business!
For example, let’s say you want to help young adult women learn how to take care of their finances. Possible stories or experiences help drive that mission:
- The embarrassment you felt the first time seeing your credit score and how instantly you regretted signing up for random credit cards in college in exchange for a free t-shirt.
- The times you had to scrape and save, just to buy a tank of gas; and remembering how amazing it felt the day you were at the pump and realized you didn’t have to do that anymore.
- What happened the day you knew you had to turn things around, in order to create a healthier financial future for yourself and realize your dream of buying your first home.
These stories are short, however some people can resonant with them. Sharing your life experiences allows people to see themselves in your past mistakes/challenges/trials and tribulations. And that’s what connects you to them and makes them want to hear more from you.
Your authentic self + the right audience = magic. Every time like clockwork. Dan Kennedy calls it the message to market match. Brian Kurtz takes it to the next level with has 40x40x20 rule. It’s 40% audience, 40% offer, and 20% creative.
Make sense?
This is how I work with my clients online. For more information on how to craft a powerful message online, presentation or signature talk. Go get Dan Kennedy’s book Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
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